Free Tool
How clear is your brand, really?
Most founders believe their brand is clearer than it actually is. The Brand Clarity Scorecard measures the five dimensions that determine whether your brand is working as a business asset, or quietly draining your budget.
Twenty questions. Five minutes. A score and a personalised report sent to your inbox.
5 Dimensions Measured
- PositioningWho you are for and why it matters
- MessagingHow clearly you communicate value
- AudienceHow well you know who you are talking to
- Internal AlignmentWhether your team is telling the same story
- Visual IdentityHow consistently your brand shows up
How it works
Three steps. No fluff.
Built to give you real insight in the time it takes to drink a coffee. No sales calls, no follow-up automation, no recycled advice. Just an honest read of where your brand stands.
Twenty questions across five dimensions.
Honest answers only. The scorecard is for you, not for show. The more honest you are, the more useful the result.
Get an instant score and band.
From Brand Clarity at the top to Brand Drift at the bottom. The score shows where you sit and what is driving it.
Personalised report sent to your inbox.
Specific feedback on each dimension, what to focus on first, and the questions to take to your leadership team.
Find out what your brand is actually doing for you.
Five minutes. Genuine insight. No commitment beyond your time.
Take the scorecardFree • No credit card • Instant result